Osservatorio di Pavia – Media Research

The Osservatorio di Pavia is an institute of research specialised in media analysis at theoretical and empirical level. The institute is an independent non-profit organisation. Its main objective is the safeguard of social, cultural and political pluralism in the field of mass media through the elaboration of methodologies of research and analysis applied to media studies. It employs 30 researchers and a network of scholars in media studies.

The Osservatorio di Pavia was founded in 1994 by C.A.R.E.S. (Cooperative for Social and Economical Analysis and Research) together with a group of professors of Social Sciences of the University of Pavia. Since then, it has become an internationally recognised institute for the analysis and research on mass communication.

The Osservatorio di Pavia works in collaboration with the University of Pavia; in partnership they developed a quantitative methodology for the observation and the analysis of political communication in the mass media. This methodological effort has led to a long-term co-operation with Rai - the Italian public service broadcasting - for which the Osservatorio di Pavia has been carrying out media monitoring activities since 1994. The data produced by the Osservatorio di Pavia are utilised by the Parliamentary Commission on RAI.

The Osservatorio di Pavia is also engaged in a wide range of researches on specific areas of mass communication, including gender, cultural diversity, and protection of minors. In addition, the institute includes a market and brands research department.

Thanks to the experience achieved at national level, the Osservatorio di Pavia has gained international credit as a major centre of media analysis and since 1997 the institute collaborates with a number of international organisations in the frame of their activities of capacity building and technical assistance.

The experience of the Osservatorio di Pavia has enabled it to undertake educational and training activities. Many of its researchers are regularly employed as lecturers by several secondary and higher education institutions, including the University of Milan – Bicocca, the University of Pavia and the University of Rome – Roma III.

The Osservatorio is also an active supporter of the researches undertaken by university students, Phd students, researcher and more generally the academic community. In this regard, the institute is open to visits, consultation of documents, provision of data and advising.


Operational structure

The Osservatorio di Pavia has a total of 32 members of staff, with differentiated expertises in the field of mass communications. It can rely on a network of academics and scholars for targeted projects and researches. Researches and activities are carried out by five core departments: the media monitoring unit, the institutional research section, the market and branch unit, training and media education section and the unit for international affairs.

It is governed by a Board of Directors that consists of five members who are elected every three years. An Advisory Body supervises the technical and methodological profile of the researches carried out and it provides targeted expertise for specific researches.In addition, there is an administrative department that comprises finances and human resources.

Board of Directors


Stefano Mosti is the chairman of the Osservatorio di Pavia since 2001. Graduated in Political Sciences, his main areas of interest are political communication, content analysis for mass communication and media profiling. Since his appointment in the Board he has been managing and supervising the overall activity of the institute. In consultation with the other members of the Board he decides about the researches undertaken by the institute, the business strategies and planning of the activities.


Andrea Caretta is the head of the Market and Brands Unit where he supervises a number of projects related to media coverage of brands and commercial companies. His areas of interest include marketing, brand analysis, crisis communication management and media profiling. He graduated in Economics at the University of Pavia and since then he has always been actively involved in lecturing and training activities.


Cristina Candiracci is the head of the administrative department. After her graduation in Social Statistics, she collaborated with the Institute of Statistics of the University of Pavia in the frame of their activities on electoral systems. Since 1994 she has been working in the Osservatorio where she was involved in quantitative and qualitative analysis on mass communication. Since 2001 she is a member of the Board and she is now in charge for the administration and financial planning of the institute. She is also responsible for the overall management of human resources.

Enrico Esposto is senior researcher at the Osservatorio di Pavia. He holds a degree in Economics at the University of Pavia and a degree in Philosophy at the same university. His main areas of research are: urban security analysis, food security analysis, science communication analysis, brand and qualitative content analysis. He is also involved in training and consultancy on media analysis. He is the author of a number of publications on media and political pluralism.

Antonio Nizzoli is a member of the Board since 1994, when the Osservatorio was established. He is in charge of the Osservatorio’s external relations with institutional partners. His area of research interests include political communication, value analysis and qualitative content analysis. He holds a degree in Economics at the University of Pavia and a degree in Philosophy at the same university. He is the author of a number of publications on media and political pluralism.

Info and contacts:

Osservatorio di Pavia c/o CARES via Roma 10 - 27100 Pavia
tel. +39 0382.28911 / +39 0382.29979 fax +39 0382.307028
e-mail: info - cares